The only reason the doom sayers don't like the Iceland add is because they haven't removed palm oil from their products and their sales would decrease. I have sponsored orang-utans for many years, International Animal rescue linked below, featured in Daily mail and on TV. In fact I sometimes don't bother with Xmas pressies and send it to the Rang tans! I am sooooo popular at Christmas with my friends for that one!
It's a disgrace it's banned when we have cruelty to cats - Mog one year !!
https://www.internationalanimalrescue.org/